Augusta Precious Metals Review

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Precious metal IRAs may seem perplexing, but it doesn’t have to be. You may be considering Augusta Precious Metals, a company that’s known in the market for its gold and silver IRA services, but you’re not quite sure if it’s the right fit for you.

With a reputation for exceptional customer service, comprehensive education, and transparent business practices, they’ve certainly earned their stripes in the industry. But don’t just take our word for it, it’s time to take a closer look to see if their offerings align with your financial goals.

About Augusta Precious Metals

As an industry leader, Augusta Precious Metals stands out for its exceptional, no-pressure approach to offering physical gold and silver products for retirement investors, boasting an impeccable reputation with zero complaints with both the BBB and BCA since its inception.

You’ll find yourself immersed in a service that prioritizes transparency, with clear prices and dedicated support.

Augusta’s team doesn’t just facilitate your transactions; they guide you through the process, ensuring you understand every step. Their tailored approach means they’ll assist with paperwork, answer your queries, and continue to support you, long after your purchase.

What’s more, Augusta’s reputation isn’t built on thin air. The company’s credibility is reflected in the nearly unanimous 5-star reviews and positive assessments from consumer watchdogs. They’ve earned their stripes in the industry, rather than buying them. Unlike other companies, Augusta didn’t seek out a celebrity endorsement to bolster their reputation. Instead, they earned one.

When legendary football player Joe Montana, worth an estimated $150 million, sought to invest in a gold IRA, he attended one of Augusta’s web conferences incognito. Impressed with the company’s integrity and service, he revealed his identity, invested with them, and eventually became a paid endorser.

Consider the edge Augusta Precious Metals has over other gold IRA companies. Their unique selling points, which include transparent pricing and personalized assistance, clearly set them apart in the market. This is why they’re not just an option for your gold IRA needs, but the leading choice.

That’s the Augusta difference.

Customer Service

Diving into Augusta’s customer service, you’ll find it’s built on a foundation of unique offerings such as personalized web conferences, a no-pressure sales approach, and lifetime account support, setting them apart from the competition. These strategic services are designed to simplify your journey in investing in physical gold and silver.

Here are three key features that make Augusta’s customer service stand out:

    • Personalized web conferences: These sessions, led by their Harvard-trained economic analyst, provide a unique opportunity for you to understand the intricacies of the economy and precious metals market. No other company in the industry offers this service.

    • No-pressure sales approach: Unlike competitors, Augusta ensures their sales team doesn’t feel pressured, and in turn, they don’t pressure you. This approach builds trust and ensures a comfortable experience for you.

    • Lifetime account support: Augusta commits to supporting you throughout your journey, not just until the transaction is complete. This holistic approach is rare in the industry.

Beyond these features, Augusta’s structure allows for seamless account management. The company is organized into specialized departments, each handling a particular step in the process, ensuring a premium, streamlined customer experience.

Furthermore, Augusta boasts competitive, transparent pricing, strengthening their reputation in the field.

Gold Investment Education

Building on their superior customer service, Augusta Precious Metals doesn’t just support you in your investment journey, they ensure you’re well-educated about the gold IRA landscape too. Their approach goes beyond simple assistance; they actively foster long-term relationships, providing consistently excellent service and personalized attention.

Their commitment to education is evident in the depth of information they provide about gold and silver IRA investments. You’re not just buying precious metals, you’re gaining a comprehensive understanding of the investment landscape. It’s not just about making a transaction; it’s about making informed decisions.

One of their standout educational resources is the one-on-one web conference. These sessions are designed to provide you with in-depth knowledge about the economy, gold, and silver. It’s a unique opportunity to tap into the expert knowledge they’ve to offer, allowing you to ask your burning questions and gain insight into the broader economic context.

Moreover, their website is a treasure trove of information. With a rich video library at your disposal, you can delve into a variety of topics at your own pace. They’ve broken down complex issues into digestible content, making it easier for you to grasp the intricacies of precious metal investing.

To kickstart your learning journey, Augusta Precious Metals offers a free gold IRA investment guide. It’s a handy resource that can serve as your roadmap in the world of gold IRA investments.

Personal Service

When it comes to personal service, Augusta Precious Metals truly shines by providing each customer with a dedicated agent to guide them through the account opening process. This one-on-one approach ensures that you have a consistent point of contact who’s familiar with your account and dedicated to meeting your needs.

Furthermore, you’re introduced to specialists, educated in precious metals and the general economic condition, to answer any queries you might have. This emphasis on personal service sets Augusta apart from their competitors, demonstrating their commitment to educating retirement investors about precious metals. Their mission: “To help educate and empower Americans to protect their retirement by diversifying with physical gold and silver.”

Here are key elements of Augusta Precious Metals’ personal service:

    • Each customer is assigned a dedicated agent to guide them through the account opening process.

    • Specialists are available to answer any questions related to precious metals and the economic condition.

    • A commitment to educating retirement investors about precious metals.

Devlyn Steele photo

Director of Education

Augusta's director of education, Devlyn Steele, a Harvard-trained economic analyst and a nationally known precious metals authority, designed a personal educational web conference. This free service has been praised by customers for its informative nature and no-pressure approach.

Legendary athlete Joe Montana’s trust in Augusta’s personal service is a testament to their credibility. But you don’t have to be a celebrity to benefit from their services. As a retirement investor aiming to diversify and secure your financial future, Augusta provides the personal service you need.

Family Business

As a potential investor, you’ll find confidence in knowing that Augusta Precious Metals isn’t just an ordinary business; it’s a family-owned and operated venture with over 40 years of experience in dealing with physical gold and self-directed IRAs. The Nuriani family, who owns and runs Augusta, brings a sense of assurance that often accompanies family businesses.

Their website is a testament to their dedication to customer education. Whether you’re an experienced investor or a newbie, you’ll find a wealth of information about gold IRAs, the economy, and how to avoid gimmicks and high-pressure tactics. It’s a valuable resource that demonstrates their commitment to empowering you with knowledge.

Their Gold and Silver IRA section delves into the importance of investing in precious metals for your IRA account. It also provides a detailed explanation of self-directed IRA accounts and the process of buying IRA gold and silver. Augusta’s singular focus on gold and silver, especially in IRAs, underlines their expertise in this field.

The Gold and Silver IRA FAQ answers your queries about the buying, shipping, storage, and liquidation processes. And their IRA-Eligible Coins section is a transparent display of the IRA-eligible coins and bars they offer, meeting the minimum standards of purity for gold (99.5%) and silver (99.9%).

Product Offering

Diving into Augusta Precious Metals’ product offerings, you’ll find a carefully curated inventory of physical gold and silver products, diligently selected for their suitability in precious metals IRAs. The company’s agents, who are well-versed in the realm of precious metals IRAs, have pre-selected products to ease your selection process. By doing so, they eliminate the potentially overwhelming task of choosing from a vast array of options.

Here’s a glimpse of what you can expect:

    • Common Gold and Silver Bullion: This includes American, Canadian, Austrian, and South African coins, as well as gold and silver bars.

    • Premium Gold and Silver: These are special offerings such as the Royal Canadian Mint Gold Eagle, Certified American Buffalo, and the Peace Dollar, among others.

    • IRA Eligible Coins: A selection of gold and silver coins that are eligible for inclusion in an IRA. These include the 2017 Royal Canadian Mint 1/4-oz Gold Eagle, American Eagles and Proofs, and the Canadian Maple Leaf.

IRA Custodians

Navigating the realm of IRA custodians, Augusta Precious Metals partners with several trusted entities such as Equity Trust, Goldstar Trust, and Kingdom Trust to administer your precious metals IRA account in compliance with IRS regulations. These entities play a critical role in facilitating plans and transfers from other retirement accounts to self-directed gold and silver IRA accounts. Ensuring the legality of your investments, they’re a key part of your retirement planning.

As an investor, you’ll appreciate the expertise and professionalism of these IRA custodians. They’re not just a necessary part of compliance with tax law; they’re also a valuable resource. They’re there to assist whenever you need to take a distribution from your gold IRA. They can guide you through the process, helping to reduce the chance of costly mistakes and ensuring that you’re maximizing your financial potential.

Equity Trust, Goldstar Trust, and Kingdom Trust are known for their reliability and competence in the field. Their partnership with Augusta Precious Metals means that you’re getting a team of experts working to keep your investments safe, secure, and profitable.

In the world of precious metals IRAs, the right custodian can make a significant difference. You need a custodian who understands the intricacies of IRS regulations and can navigate them effectively. With Augusta Precious Metals and their chosen custodians, you’re getting this expertise. You’re also getting a commitment to customer service, ensuring that your questions are answered, and your investments are managed with care.

This balance of legal expertise, retirement planning know-how, and dedication to service is what makes Augusta Precious Metals stand out in the realm of IRA custodians.

Precious Metals Storage

While the right custodian is crucial in the realm of precious metals IRA, equally important is where you’ll securely store your assets, which is where Augusta Precious Metals’ storage solutions come into play. Part of buying precious metals for your IRA account implies making a vital decision—where do you safely store your wealth?

Augusta has expertly addressed this concern by offering highly secure, compliant storage solutions. Their preferred facility is the renowned Delaware Depository, but they also collaborate with other reputable, non-government storage facilities across several US cities. The choice of storage isn’t a matter taken lightly by Augusta, because they understand the essence of safeguarding your assets.

Here are some key highlights of Augusta’s storage solutions:

    • Highly secure facilities, including the Delaware Depository

    • Collaboration with other reputable, non-government storage facilities

    • Direct communication with your chosen storage facility

You won’t be left in a lurch with Augusta. Their lifetime support extends to answering your queries and even liaising with the facility on your behalf. Remember, storage facilities aren’t equipped to handle your investment questions, so having Augusta in your corner is a significant advantage.

When the time comes for you to liquidate the physical gold and silver in your IRA, Augusta is there to guide you through the process, ensuring it’s smooth and quick. Your retirement shouldn’t be marred by complex procedures, and Augusta understands that. So, in the realm of precious metals storage, Augusta Precious Metals certainly stands out for all the right reasons.


In the realm of precious metals, Augusta Precious Metals shines through with its commitment to transparency, a factor that sets them apart from many competitors in the industry. Unlike most dealers, they list prices for all their products, making it easy for you to compare and confirm their competitiveness. This openness has earned them the title of ‘Most-Trusted in the U.S.’ and a ‘Best of’ company rating from TrustLink for at least the last five years.

Their commitment to transparency doesn’t stop at pricing. They’ve established a separate compliance department – a rarity in the industry – to oversee all documents and materials. This ensures that what you read about them is accurate and reliable. You’ll likely find the no-pressure nature of their sales department refreshing, adding another layer of trust to your dealings with them.

Famed footballer Joe Montana has praised Augusta for their transparency, stating he felt he could trust them due to their no-pressure approach and extensive knowledge about gold and silver IRAs. You too can benefit from this expertise by visiting the Market News and video library sections on their website. Here, you can stay informed about the economy and issues that can impact the price of precious metals.

In an industry where trust is paramount, Augusta Precious Metals stands out with their unwavering commitment to transparency. Whether it’s pricing, compliance, or simply sharing knowledge, they go the extra mile to ensure you’re fully informed and confident in your investments.

Customer Ratings and Reviews

Building on Augusta Precious Metals’ commitment to transparency, their exceptional customer ratings and reviews provide further evidence of their outstanding reputation in the precious metals industry. Zero complaints at the Better Business Bureau or Business Consumer Alliance since their inception, coupled with thousands of 5-star ratings, speak volumes about their dedication to customer satisfaction and quality service.

As a potential investor, you may want to consider three significant factors regarding their customer ratings:

    • Augusta Precious Metals has an A+ rating on the Better Business Bureau (BBB).

    • TrustLink users have rated them with a perfect 5 stars.

    • Business Consumer Alliance awarded them an AAA rating.

These high ratings reflect the company’s transparency and commitment to quality service, and they’re further supported by a plethora of complimentary reviews from actual customers on various consumer ratings platforms. You’d be hard-pressed to find a single complaint against them over the years they’ve been in business.

These stellar ratings and reviews aren’t just numbers; they’re proof of Augusta Precious Metals’ exceptional service and commitment to their customers. They’re a testament to the company’s dedication to building trust and maintaining transparency, which are crucial factors in the precious metals industry.

If you’re considering stepping into the world of gold IRA investing, these reviews and ratings should give you the confidence to choose Augusta Precious Metals. Remember, it’s not just about the shiny precious metals; it’s also about the company you trust to handle your investments.


In conclusion, Augusta Precious Metals stands out for its exceptional customer service, comprehensive gold investment education, and personal touch as a family business.

Their partnerships with IRA custodians and transparent precious metals storage options inspire confidence.

The company’s commitment to transparency is evident, and customer reviews confirm its reliability.

You’re not just a client with Augusta, you’re part of the family.

Investing with them offers both peace of mind and a wealth of precious metals knowledge.

Pros and Cons Summary

Here are some pros of investing with this company:

There are a few cons to consider:


Yes, Augusta Precious Metals is a legitimate company that specializes in helping people invest in gold and silver. They have a good reputation in the industry and offer a variety of investment options.

The minimum investment amount for Augusta Precious Metals is $50,000, whether you choose a cash (non-IRA) purchase or for purchasing a precious metals IRA.

Augusta Precious Metals offers a variety of gold and silver products, including bullion coins and bars. They also provide IRA-approved gold and silver products, such as American Eagle and Canadian Maple Leaf coins. Additionally, Augusta Precious Metals provides investors access to numismatic (rare and collectible) coins and offers a buyback program for customers who want to sell their precious metals in the future.

Augusta Precious Metals has been in business since 2012 and has become a leader in the industry.

Augusta Precious Metals’ competitors include other precious metal dealers and investment firms such as Goldco, Birch Gold Group, Regal Assets, and Noble Gold Investments.

Goldco has a minimum purchase requirement of $25K and Augusta is 50K.

Both have different fees depending on the purchase, but check on their sites as they are both very transparent about their fee structures.

Augusta has more buying options for bullion and numismatics than Goldco.

Sean Hannity likes Goldco and Mark Levin likes Augusta Precious Metals. 

1. The Better Business Bureau (BBB) website is a great place to start. Augusta has an A+ rating with the BBB, which is the highest possible rating. On the BBB website, you can read customer reviews and complaints to get a sense of how Augusta has treated its customers. Here’s the link:

2. Another option is to look for reviews on websites like Trustpilot, Google, and Yelp. Augusta has received great reviews on these sites, with a 4.7/5 star rating on Trustpilot and a 4.6/5 star rating on Google. By reading customer reviews, you can get a sense of how satisfied people are with their experience with Augusta. 

3. Lastly, you can check if Augusta is a member of any industry organizations. Augusta is a member of the Industry Council for Tangible Assets (ICTA) and the Professional Numismatists Guild (PNG). Being a member of these organizations is a good sign of a company’s reputation, as the requirements for membership are pretty strict. Here are the links:



You can receive more information about Augusta in their free guide and on their website here:

Request the free guide on their website here, and it will show you how to get started:

The link for Augusta’s free guide is here:

Check their site to see if the offer is still happening by clicking on the free guide, which says you can get a free gold coin if you sign up with them:

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